The Fortnight's Films page is full of reissues too, suggesting that we're given what we want when it comes to repeats, rather than just getting what we're given. Page 12 recounts the life story of Michael Rennie, who would go on to star in the sci-fi classic The Day the Earth Stood Still. Page 13 warns women about the damage moths can do, while advising that 'the film stars are now using pastel tinted make-up that is in perfect harmony with the femininity of the new fashions.' Finally we come to the best bit: the retro advertisements.
'My teeth really ARE whiter - it's the Irium in Pepsodent!' one reads, which is pretty amazing given that Irium was the same SDS found in all its rivals. Viscountess Tarbat flogs readers Pond's cold cream, tampon company holly-pax claims its brand 'is practically another name for freedom', while the Ministry of Health cheers everyone up by reminding women that not seeking treatment for syphilis or gonorrhea can result in still births. The Ministry of Transport, not to be outdone, informs readers that 958 children were killed in road accidents in 1947. To put that in perspective, the number of children killed or seriously injured on the roads last year was about 20. The answer, says the ad, is kerb drill:
1. At the kerb, Halt!
2. Eyes Right!
3. Eyes Left!
4. Glance again - Right!
5. If all clear - Quick March! Don't rush. Cross calmly.
Kerb drill is worth the trouble. It may save your child's life.
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