What is Bloglovin'?
Bloglovin' is basically a glorified blog reader - it was originally called Blogkoll, Swedish for 'looking at blogs'. That was back in 2007, when it was founded as a means to read blogs without having numerous tabs open. As the concept took off the name was changed to Bloglovin', and by October 2011 it had a million registered users.
What can Bloglovin' do for me?
Unless you're already an active Bloglovin' user - or think it looks like something you're going to love - BL is just another tool in your blogging arsenal. But, use it correctly and it has the potential to drive significant amounts of traffic your way, not least because of the way it recommends similar blogs to users.
I haven't been able to find a confirmed user number, but figures range from 8 million to over 25 million. Around 90% of users are female, and lifestyle blogging is the site's bread and butter. A report released by Bloglovin' last year revealed the most searched for topics by region:
How do I get started with Bloglovin'?
First things first, sign up for an account:
Next, you need to claim your blog. Because Bloglovin' works via RSS feeds you don't need to actually add your blog for it to already be listed on the site. This has been the result of some controversy over the years because, well, not everyone is a Bloglovin' fan. Still, claiming your blog will give you much more control over it.
At the top right of the page is a search bar, put your blog's full address in. Once you have found your blog, click 'claim it'. (Once it's claimed the same spot will read 'blog by *name*'.) You will then be given a piece of code to include in a blog post, to confirm your ownership. It really is that easy!
How do I get the most out of Bloglovin'?
One of Bloglovin's selling points is that, when someone follows your blog, your posts will stay in their feed until they're marked as read. Its default setting is to send users a daily email with updates in their feed, providing your post with another opportunity of being read. Although posts open in Bloglovin's iframe by default, it still counts in your blog's traffic and, if you wish to, you can turn off the frame option for your blog altogether.
In the screenshot of my blog's Bloglovin' page above you can see that the first few lines of your post, your post titles, and your top image, get pulled whenever you publish a new post. The more eye-catching and enticing those three elements are, the better!
Here you can see the anatomy of a Bloglovin' post. The three little dots at the bottom right of a post gives you the option to report a post, or to delete it. The 'love' feature is relatively new and is just the same as a Facebook like or a Twitter heart. 'Share' is pretty self-explanatory, while 'save' allows you to save posts to different collections for future reference.
Another use for the 'save' option is to pull posts from your blog's Bloglovin' page to your Bloglovin' profile page, or another blog page if you have more than one. This is useful because following one doesn't automatically mean you're following the other.
Anything else I should know about Bloglovin'?
Like most things, what you get out of Bloglovin' is closely related to what you put in. If you follow other blogs, and scroll your feed to read, save, and love posts you'll be more likely to find other people reciprocate. It can be difficult to grow your Bloglovin' followers, but attractive images, catchy titles, and including a Bloglovin' button with the rest of your social media icons are all good starts.
(Note - there is no easy follow / unfollow app for Bloglovin', even just to check who is doing what. I've learned this the hard way as I currently unfollow my entire list of 8k + so I can then refollow my own followers...)
Bloglovin' also has some handy widgets you can include in your sidebar or at the bottom of your blog posts. Like this one:
Are you on Bloglovin'? Do you have any tips on using it to the best advantage?
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