Saturday, 28 January 2017

Marmite - 2003 Advert

Marmite - You either love it or hate it
Marmite - You either love it or hate it
Marmite - You either love it or hate it
Marmite - You either love it or hate it

This 2003 advert for Marmite spread - you either love it or hate it - attracted 71 complaints. The ASA (Advertising Standards Agency) deemed it to be inoffensive and it continued to air without restriction. The ITC (Ofcom’s predecessor) ruled that the kiss was a “clearly jokey scenario” and did not portray “homosexual intimacy or indeed sexual or romantic activity of any sort.”

Marmite claimed that this was the first same-sex kiss in UK advertising, but there had been a few before it.



(You can find a mirror of this post on Tumblr.)


For more like this, please click the image below:
LGBT+ TV Adverts


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