Can you believe the Got Milk? slogan has only been around since 1993? Back then the UK Milk Marketing Board were still using the Accrington Stanley, Who Are They? advert. They are both good campaigns, don't get me wrong, but they just don't drive home the point that milk is cool (in both senses of the word!) like the ads for Cravendale. I mean, just check out this #CatsWithThumbs ad -
What I love about Cravendale advertising is its emphasis on the fact that milk isn't just good for kids. Teens and adults should be drinking milk too. It helps keep teeth and bones healthy, and fights the good fight against issues as diverse as high blood pressure and breast cancer. And thanks to Cravendale's microfiltration process it's far less likely than regular milk to set off the mild lactose intolerance experienced by 15% or so of UK adults. If that isn't motivation enough, the Cravendale website has loads of ideas for making the experience fun.
Still, the best thing about Cravendale, at least as far as I'm concerned, is the taste. I've always loved milk, so much so that my mum used to say that it would be cheaper for us to invest in a cow, and Cravendale makes things so much easier by staying fresh for up to twice as long. It means you can stock up during the weekly shop and still have great tasting milk at the end of the week. Because it's always a good time for milk, whether it's drunk from a cup, a mug, a beaker, or from a glass with a curly straw...
Yeah, I've been watching too much Rainbow.
Marianna is still on formula at the moment, and I'm sure she will continue to love milk even as she becomes a 'big girl'. As the ads say, it's so good the cows want it back!
This post is my entry for BritMums #MilkDrinkersMilk Linky Challenge, sponsored by @Cravendale.