Tuesday, 8 December 2015

Date, January 21st 1961

Date was a weekly magazine launched in 1960, aimed at teen girls and young women. Even though the star of the week is Pat Boone, there are still some pretty cool features in this issue - page 4 has a piece on how to become a secretary in Paris, and that foot loose theme is carried over into a guide to skiing on the continent. Page 11 has a great little 'grooming' quiz - because 'boys will criticize a girl with a pretty face and a glamorous figure if she's looking "sloppy" and they will flock round the not so naturally pretty girls with the shining hair, the gay crisp clothes and the air of general sparkle!'

Even the agony aunt (well, uncle) is dispensing incredibly sensible advice, especially when compared to the 1970s magazines I've been reading lately. In response to a girl whose ex has been threatening violence over the phone, DATE responds:

'Young men, in disappointment, are inclined to be dramatic. But - remembering a number of cases that have been reported in the papers - it is dangerous to ignore such threats, particularly if they are repeated. If he rings your office again, is it possible for you to have the conversation overheard by some responsible person, or for the call to be recorded? You will then have the witness you need and I suggest you then go straight to the police. No girl should live in terror for a moment; threats of physical violence from a man should be taken seriously and reported. I need hardly add that you should never see him alone again.'

Front cover of Date magazine, 1961

My favourite thing in this issue though has to be a disagreement on the letters page over that Lothario of the Silver Screen, Rudolph Valentino -

Mrs Ivy Ward wrote from Belfast: 'In spite of disagreement from other DATE readers, I think Rudolph Valentino was wonderful. I had my bedroom walls papered with photographs of him cut from newspapers, and I saw his film, The Sheik, six times. I think his personality was dynamic considering that films then were silent. Now the stars are able to use their voice and are seen in colour which helps them to put across their charm. The only other contemporary personality to compare with Rudolph is Yul Brynner.'

J. Hindle of High Wycombe wasn't convinced: 'When I saw the picture of Rudolph Valentino, it made me think again about these middle-aged married women who thought he was wonderful. These are the women who criticize our pin-ups for their long hair and sideboards, but if that's what theirs looked like I must say they weren't much better.'

Click HERE to read as one document, or click on the thumbnail pictures below to enlarge individual pages. (If it just goes into picture viewer mode, right click and opt for view image in a new tab so you can enlarge it to its fullest.)



  1. Vintage magazines are such fun! I loved reading this :)

    1. They really are - they're like a little window into that time. :D


I love to hear from you, so please don't be shy!

newerPageTitle olderPageTitle Home