Kellogg's launched their #MyPerfectBowl ad campaign in 2017. Chris Hall (42) and Mark Hearfield (59), who had then been together 22 years, were selected to feature in one of the eight short TV spots. Hearfield told their local newspaper, the Bury Times:
"When we heard about the opportunity to be in the advert, we were both really excited. We wanted to be part of the conversation and thought it would be really fun to do a film shoot in our home. We can't wait to see it on the television, Chris can't sleep he's that excited. It was so much fun to be involved and we love the pictures that were shot for the campaign. At the end of the day, it's not every day you get to be in a Kellogg's advert."
A spokesperson for Kellogg's said, "We have seen a change in how people are eating cereal but also in what they are having for breakfast and we wanted to capture how our customers are eating cornflakes."
Although the move was given widespread positive coverage in the LGBT+ press, their mainstream counterparts scarcely commented on it.
You can watch the full ad below: