McCain launched their 'We Are Family' advertising campaign in 2017. The minute long 'Here's To Love' spot hit TV screens in February 2018 celebrating the diversity of loving relationships. Ricky Tomlinson, well known stalwart of British TV, says in the voiceover:
"When it comes to love, what’s normal? Normal isn't normal. Love doesn't care about gender, where you're from or what others may think. It doesn't judge you on ability. Or so-called disability."
The ad features eight real life couples, including mixed race couple Peter and Dorcus Fernandez, paralympian and disability rights campaigner Tara Flood and her partner, and lesbian couple Kimberley Collins and Molly McGibbon.
So far, at least, the online reaction has been nowhere near as vile as it was to the previous spot which featured a gay couple and their baby son. Kudos to everyone involved for deciding to go ahead and ignore the trolling.
You can see the ad over on YouTube.