Launched in 2004, Spin Master's Chatsters line of dolls were marketed as 'interactive BFFs'. The dolls could say over 300 unique words and phrases, and were programmed with 25 different games and activities. They recognised their accessories which prompted them to say relevant phrases, or to play specific games.
The concept - and looks - were reminiscent of Mattel's Diva Starz range of dolls from the early 2000s. Chatsters proved to be hit or miss with kids and parents alike, and the dolls failed to graduate to a second wave, leaving just three dolls in the line: Gabby, Abby, and Pop Star Gabby.