Zelfs are basically trolls reimagined for the unicorn age. Pastel coloured, scented hair, cutesy playsets - they know their target audience and market accordingly! Launched in 2013, Zelfs come in three different sizes: large, medium, and the often blind boxed small. Here are my five favourites...
This is the first Zelf I ever bought, it looks really Christmasy to my eyes. :)
So. Much. Cute.
As a core character there are lots of versions of Mermalade available, but the tutti frutti edition is my favourite. So adorable!
#1. Stardust Shooting Star
It's like the entire energy of 80s girls toys has been embodied in a single collectable.
Do you have a favourite Zelf? Let me know in the comments! :)