Monday, 10 August 2020


Moose Toys Fail Fix Dolls

Moose Toys new #FAILFIX doll line has hit retailers! Don't get me wrong, I'm as much of a sucker for blind boxing as the next collector - but it is good to see somebody other than Mattel attempting to be more innovative with their playline dolls. 

The concept isn't perfect: why are girls always being told they have to fix themselves? Rock whatever look you like. And they haven't dropped the blind box element entirely; the website blurb says you might find a rare or ultra-rare outfit or make-up look. But it is something different and I like the explicit focus on hairplay and redressing. I'm looking forward to seeing some in hand reviews on how well the 'fix' features work. :)

You can pick them up now at Argos for £20 each.

Moose Toys #FailFix Dolls

2Dreami is their deluxe 'epic colour 'n style makeover' pack, providing two different fix looks for the doll as shown below:

2Dreami Casual Look2Dreami Glam Look

For more like this, please click the image below:


  1. I personally like the concept. I'm a adult doll collector, I don't really look too far into things because I'm not a mother at the moment but in my honest opinion it's just saying people don't wake up out of bed & go out & start their day without at least making themselves presentable. Besides it's a fun new doll line, anything to "try" and keep kids off of their iPhones and be "kids". Just my personal opinion.
    Have a nice day! (:

    1. Yeah, I agree, it's a unique idea and seems like a lot of fun. No concept is perfect though and if I was going to level a criticism at them, that would be it.


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