Monday, 19 April 2021

Beatrix Girls Dolls

Beatrix Girls

The Beatrix Girls were launched by Popstar Club LLC in 2013. The concept was four girls in a band, supported with webisodes, music videos, and all the kinds of online content you'd expect with a modern doll line. 

Business Wire reported on the line: 

With fully developed personalities, band members Brayden, Ainsley, Lark and Chantal live and interact in the human world—producing real music, real hits, and real fans—kids can collect their music, join their fan club, and vicariously live the fantasy of being a pop-star through play.

The line was conceived and is being brought to the market by Sherry Gunther Shugerman, a two time Emmy-Award winning producer and veteran media executive with an unparalleled track record of over two decades of experience producing smash hits such as The Simpsons, Rugrats and Family Guy. Sherry is also a pioneer in digital media content for kids having launched two children’s online virtual worlds.

“We set out to develop a well-rounded entertainment brand rather than just another doll, by creating original music, innovative webisodes and an integrated digital presence, and then working with leading animation designers and top doll sculptors to reimagine the look of dolls. The Beatrix Girls’ larger than life personalities are reflected through their large heads, abundant hair and hyper-stylized design,” said Sherry Gunther Shugerman, President of PopStar Club Inc. “Where else other than Toys“R”Us, The World’s Greatest Toy Store, would The Beatrix Girls make their first shelf-topping performance? The buzz has been building for months and we are excited to finally introduce the band to our fans.”

The Beatrix Girls’ songs are written and produced by a Platinum winning song-writer and producer who writes for some of the top pop-stars today, and mastered by a Grammy winning engineer. The Beatrix Girls have already generated a huge amount of momentum securing early strategic deals with licensing partners such as Peavey Instruments, along with nine other licensing partners covering every major category, including apparel, accessories, back-to-school stationary, footwear and more.

“Kids love to laugh, sing and dance along with their playtime pals, and with the Beatrix Girls, young girls can do just that,” said Melody Young, Vice President, General Merchandising Manager, Toys“R”Us, U.S. “Children of all ages are sure to fall in love with each dolls’ individualistic and vibrant personality. We are excited to be the first retailer to bring these collectible pop-star dolls to store shelves this holiday season.”

The Beatrix Girls collection of dolls, which is recommended for ages 5 and up, will be available in October at Toys“R”Us stores nationwide and online at

The dolls stood 12 inches tall, with rooted hair and screened faces. They were articulated at elbows and knees - but not wrists and ankles. Check out The Toybox Philosopher for a really in depth review of the dolls.

Beatrix Girls Articulation

The Beatrix Girls


Lark - box front / contents / box back.
Ainsley - box front / contents / box back.
Brayden - box front / contents / box back.
Chantal - box front / contents / box back.

Although you could get the dolls packaged with their instruments as Justice exclusives, as linked up above, most stores sold the dolls without - 

Beatrix Girls Wave One

The instruments were sold separately: 

Bass Guitar - box front / box back.

In 2015 the instruments were also available as stage playsets consisting of instrument, microphone, and cardboard stage backdrop:

Lark's Bass Guitar - box front / contents / box back.
Brayden's Guitar - box front / contents / box back.
★ Chantal's Keyboard - box front / contents / box back.

Beatrix Girls The London Tour


Lark - box front / contents / box back.
Ainsley - box front / contents / box back.
Brayden - box front / contents / box back.
Chantal - box front / contents / box back.

Beatrix Girls London

Beatrix Girls The Country Tour


These were shown at 2015 Toy Fairs and announced on various websites, but I haven't found any pictures that suggest they actually made it onto shelves.

Beatrix Girls Country Tour

Beatrix Girls Red Carpet Dolls


Brayden - box front / box back.
Chantal - box front / box back.
★ Ainsley - box front / box back.
★ Lark - box front / box back.

Beatrix Girls On The Red Carpet

Beatrix Girls Chibi Dolls


Again, these five inch dolls were shown at toy fairs but I don't think they were actually released.

Beatrix Girls Chibi Dolls

Beatrix Girls Pyjama Party


Lark - box front / contents / box back.
Ainsley - box front / contents / box back.
★ Brayden - box front / contents / box back.
★ Chantal - box front / contents / box back.

Beatrix Girls PJ Party

This 'casual wear' fashion line was another one showcased but didn't seem to make it into production. 

Nevertheless, the brand was supplemented by all kinds of other merchandise which did make it to store shelves, from bedding to jigsaw puzzles. There was also a range of plush dolls called Pillow Pals (see: Ainsley, Brayden, Chantal, Lark).

Beatrix Girls Merchandise

Beatrix Girls Biographies

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