Just Play introduced their series of blind boxed Hairdorables dolls in 2018. Their 'Big Hair Don't Care' strapline and cutesy aesthetics hit a chord, and further waves followed - along with pets and accessories. For winter 2019 big sister Hairmazing dolls were introduced, proportioned more like a typical fashion doll but keeping the colourful hair.

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Wave One - from left to right:

★ Dee Dee - box front / box inner.
★ Harmony - box front / box inner.
★ Noah - box front / box inner.
★ Kali - box front / box inner.
★ Willow - box front / box inner.
★ Bella - box front / box inner.

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Wave Two - Hairmazing Prom Perfect - was released in 2020.

★ DeeDee - box front / box inner.

Before there was Smiggle there was Lisa Frank, churning out colourful dolphins, panda and unicorn emblazoned stationery and other goods for tween girls across the world. Back in 2000 Lisa Frank teamed up with Play Along to release a doll line called Fab Friends. Initially consisting of three girls called Lisa, Cassie and Mara, the latter was later dropped in favour of new friend Vega.

The dolls stood 11 inches tall, had rooted hair, and came packaged with pets and skate shoes. Then skate shoes and a shoe box. There were also smaller dolls (c. 10 inches) available packaged with a bag, extra shoes, and plastic cell phone.

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With Pets

Cassie (blonde) had a white cat called Roxi, Mara (purple) had a purple cat called Rolli, and Lisa (redhead) had a dog called Casey. The dolls came packaged with a handbag, stickers, and skate shoes.

★ Mara - box front / box back.
★ Lisa - box front / box back.

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With Shoe Box

Instead of the pets, the dolls came packaged with extra accessories. Exactly the same package was available with plain cardboard backing or holographic cardboard (as seen on Mara's box above).

★ Cassie - box front / box back.
★ Lisa - box front / box back.
★ Mara - box front / box back.

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Smaller Dolls

These dolls were about an inch or so smaller but, beyond that, there are very few differences.

★ Cassie - box front / box back.
★ Lisa - box front / box back.
★ Mara - box front / box back.

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Rainbow Box

Cassie and Lisa were reissued in boxes with a fluffy rainbow handle, joined by two new versions and a new friend called Vega.

★ Cassie #1 - box front / box back.
★ Lisa #1 - box front / box back.
★ Cassie - box front / box back.
★ Lisa - box front / box back.
★ Vega - box front / box back.

Hasbro teamed up with Marvel to release a range of 11 inch tall 'Secret Warrior' dolls in 2018. The main line was fully articulated, then there were budget 'training outfit' and secret identity dolls with fewer joints and some molded clothing - much like Mattel's Super Hero Girls dolls.

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Secret Warriors

★ Patriot - box front / box back.
★ Ms. Marvel - box front / box back.
★ America Chavez - box front / box back.
★ Daisy Johnson (Quake) - box front / box back.

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Training Outfit

★ Dante Pertuz - box front / box back.
★ America Chavez - box front / box back.
★ Ms. Marvel - box front / box back.
★ Daisy Johnson (Quake) - box front / box back.

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Secret Identity

★ Ghost-Spider Gwen Stacey - box front / contents / box back.
★ Daisy Johnson (Quake) - box front / contents / box back.

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Deluxe

★ Squirrel Girl (Target Exclusive) - box front / contents / box back.

Make It Pop is a Canadian kids' show following pupils at an imaginary boarding school who set up XO-IQ, a K-pop inspired band. Jakks Pacific released a range of tie-in dolls in 2016.

The dolls stood 10.5 inches tall and used the old Winx Club doll face molds. There were two lines released simultaneously; a basic 'Everyday Street Couture' collection and the more deluxe 'Spotlight Ready' dolls.

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Everyday Street Couture

★ Jodi - box front / back.
★ Sun Hi - box front / back.
★ Corki - box front / back.

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Spotlight Ready

★ Corki - box front / back.
★ Jodi - box front / back.
★ Sun Hi - box front / back.

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Canadian toy company Spin Master introduced their first fashion doll, Liv. The dolls stood 12 inches tall, with oversized heads with inset acrylic eyes and removable wigs. At the time they were one of the most articulated human fashion dolls on the market, although the promotional material tended to photoshop the joints out which always seemed like a mistake to me, as the promo images would be what parents would see in the catalogues.

Anyway, Liv found it hard to compete with the many other doll brands on the market. They were discontinued in 2012. Read on for a guide to Liv dolls, wigs, and fashions...

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2009

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★ Alexis.
★ Daniela.
★ Katie.
★ Sophie.

Article from ToysNews issue 98 HERE.

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2010

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★ Dogs - Alexis and Lacey.
★ Dogs - Daniela and DJ.
★ Dogs - Katie and Sk8.
★ Dogs - Sophie and Frizzy.

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★ It's My Nature - Alexis.
★ It's My Nature - Daniela.
★ It's My Nature - Katie.
★ It's My Nature - Sophie.
★ It's My Nature - 4 Doll Gift Set.

★ It's My Nature: Horse - Hayden and Clover.
★ It's My Nature: Horse - Katie and Walnut. (ToysRus exclusive)
★ It's My Nature - Maple Lodge.

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★ Sophie with Bonus Purse.

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Moonlight Dance (Target Exclusive)
★ Moonlight Dance - Alexis.
★ Moonlight Dance - Daniela.
★ Moonlight Dance - Katie.
★ Moonlight Dance - Sophie.

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★ School's Out - Alexis.
★ School's Out - Daniela.
★ School's Out - Hayden.
★ School's Out - Katie.
★ School's Out - Sophie.

★ School's Out - Alexis' Fashion Shop Display. (with doll)
★ School's Out - Daniela's Drum Set. (with doll)
★ School's Out - Hayden's Pet Adoption Center. (with doll)
★ School's Out - Katie's Bike Ramp. (with doll)
★ School's Out - Sophie's Scooter. (with doll)

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2011

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★ Liv in Wonderland - Alexis.
★ Liv in Wonderland - Daniela.
★ Liv in Wonderland - Hayden.
★ Liv in Wonderland - Katie.
★ Liv in Wonderland - Sophie.

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★ Making Waves - Alexis.
★ Making Waves - Daniela.
★ Making Waves - Hayden.
★ Making Waves - Jake.
★ Making Waves - Katie.
★ Making Waves - Sophie.

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McDonalds released a range of Liv Happy Meal toys in July 2011.

★ Alexis.
★ Daniela.
★ Hayden.
★ Katie.
★ Sophie.
★ Alexis Styling Head.
★ Daniela Styling Head.
★ Sophie Styling Head.

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★ Spa Makeover - Alexis.
★ Spa Makeover - Daniela.
★ Spa Makeover - Sophie.
★ Spa Makeover - Playset.

Check out the TV ad HERE.

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★ Styling Head - Alexis.
★ Styling Head - Sophie.

Check out the TV ad for these HERE. There was an accompanying range of 'wear and share' wigs for these in brown, pink and purple.

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★ Twist n' Dance - Alexis.
★ Twist n' Dance - Daniela.
★ Twist n' Dance - Hayden.
★ Twist n' Dance - Katie.
★ Twist n' Dance - Sophie.

The prototypes for this line included a new Jake doll, but he never made it into production.

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★ Hayden and House. (Toys R Us exclusive.)

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2012

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Exclusive to Japan and the Philippines.

★ Girls' Getaway - Alexis.
★ Girls' Getaway - Daniela.
★ Girls' Getaway - Hayden.
★ Girls' Getaway - Katie.
★ Girls' Getaway - Sophie.

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Liv Brites was a small line exclusive to Target. Although pretty, these dolls had the knee joints simplified and the arm articulation completely removed.

★ Liv Brites - Alexis.
★ Liv Brites - Katie.
★ Liv Brites - Sophie.

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The Liv for Color was a budget line. The dolls came in smaller boxes without accessories, and the articulation on the bodies was limited like that of the Liv Brites.

★ Liv for Color - Alexis.
★ Liv for Color - Daniela.
★ Liv for Color - Hayden.
★ Liv for Color - Katie.
★ Liv for Color - Sophie.

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This mini line introduced two new gimmicks - sleeping eyes, and a press motion which moved the arm as though in a pillow fight.

★ Sleepover Party - Alexis.
★ Sleepover Party - Daniela.
★ Sleepover Party - Sophie.

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FASHIONS AND WIGS

 Liv for Hair Blonde.
 Liv for Hair Pink & Purple.
 Liv for Hair Extra Long Blonde.
 Liv for Hair Extra Long Brown.
 Liv for Hair Fashion Set and Blonde Wig. (Target Exclusive)

 Liv'n Bright Blue.
 Liv'n Bright Pink.

 Liv'n Funky Black & Purple.

TBC